Crack the Marketing Case and Interview Like a CMO
Material type:
TextPublication details: Bloomsbury Publishing India Pvt. Ltd. 2016 New DelhiDescription: 177pISBN: - 9789386141408
- 658.8 GUP
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.8 GUP (Browse shelf(Opens below)) | Checked out | 27/03/2025 | M0032898 |
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| 658.8 GUI Marketing Management: Strategies and Programs | 658.8 GUI The Professional Adviser's Guide to Marketing | 658.8 GUP Case Studies in Marketing Management | 658.8 GUP Crack the Marketing Case and Interview Like a CMO | 658.8 GUP Digital Marketing | 658.8 GUP Marketing Management: Indian Cases | 658.8 HAC Marketing: A Critical Introduction |
1. The Case for Marketing - A Preface
2. Marketing and Marketing Interviews
3. Personal (Fit) Interview
4. Personal (Fit) Interview Practise Cases
5. Marketing Case (Technical) Interview
6. Marketing (Technical) Practise Cases
Case 1: Fab Star - Making Hair Smooth in Indonesia
Case 2: Malay Bandung - Packaged Beverages, Malaysia
Case 3: Hoopbury Chocolates - Its Packaging the Sells in Russia
Case 4: Sporty Ware – Leveraging Media to Capture the Key Provinces of the Chinese Mainland
Case 5: Furnishing Homes the World Over – European Furniture Giant AEKI Enters America
Case 6: The Casting Couth – American Metal Casting Industry
Case 7: Al-Arab-Automotive – Car Dealer in Luxor (Egypt)
Case 8: Mickey’s Burgers – Fast Food Chain Plans to Launch ‘Healthy’ Burger Variant in Denmark
Case 9: Keg’s Notebooks – Reviving a Declining Category in Japan
Case 10: Lima Paints Co. – Painting Peru Perennially
Case 11: Picard and Smith Water Heaters – Channeling the Swiss Market
Case 12: Rangashankara – Selling Theatre Tickets in Bangalore
Case 13: Wa Kun Kaya Toast – Goes Mobile in Singapore
Case 14: Swasdee Aromatherapy Message Oils – Direct Marketing in Bangkok
Case 15: Manila Foodies – Management Students Rush In
Case 16: McKeevers Place Residents Association Celebrates Canada Day – Whistler, BC Canada
Case 17: Skin Flower – Winning the Hearts and Faces of All Females in Dubai
Case 18: Grey Goose Vodka – Creating a Successful Luxury Brand
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