Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia

By:

Roll, Martin

Material type: Text

TextPublication details: Palgrave Macmillan 2015 HampshireEdition: Rev. and UpdatedDescription: 335pISBN:

9781137359162

Subject(s):

DDC classification:

658.827 ROL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 ROL (Browse shelf(Opens below))	Available		M0033078

Total holds: 0

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1. Introduction
2. Branding – The Drive of a Successful Business Strategy
3. Transforming How we Understand Asian Cultures and Consumers
4. Asian Country Branding
5. Celebrity Branding in Asia
6. Asian Brand Strategy
7. Successful Asian Brand Cases
8. Aspiring Asia Brand Cases
9. Ten Steps to Building an Asia Brand
10. Asian Brands Towards 2020 – A New Confidence in the Boardroom
11. Conclusion

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