The Analytical Marketer: How to Transform Your Marketing Organization

By:

Sweetwood, Adele

Material type: Text

TextPublication details: Harvard Business Review Press 2016 MassachusettsDescription: 180pISBN:

9781625278456

Subject(s):

DDC classification:

658.802 SWE

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 SWE (Browse shelf(Opens below))	Available		M0033155

Total holds: 0

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Previous	658.802 STR NICOM 2003 Strategic Marketing in the Global Economy	658.802 STR Strategic Marketing: Concepts and Cases Vol. - I	658.802 SWA Cases in Strategic Marketing	658.802 SWE The Analytical Marketer: How to Transform Your Marketing Organization	658.802 TAY Marketing Planning: A Step-By-Step Guide	658.802 TAY Marketing Planning: A Step-By-Step Guide	658.802 TYN Multi-Channel Marketing: Maximizing Market Share with an Integrated Marketing Strategy	Next

1. The customer decision journey has changed
2. Adopting an analytical mind-set
3. Realigning your structure
4. Building talent and skills
5. Leading the analytical organization

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