Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.804 SIR (Browse shelf(Opens below)) | Available | M0033235 |
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658.804 RUR Rural Markets: Emerging Opportunities | 658.804 SET Marketing of Banking Services | 658.804 SIN Rural Marketing Management | 658.804 SIR Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management and Ethics | 658.804 STE Teach Yourself Successful Key Account Management in a Week | 658.804 SUD Marketing Management of Handloom Products in Jammu & Kashmir | 658.804 TAP Tapping Rural Marketing: Concepts and Cases |
Part I: Strategy in Real Estate Development Firms
1. Marketing Strategy
2. Product and Place Strategy
3. Pricing and Promotion Strategy
Part II: Personal Selling-The Real Estate Agent
4. Personal Selling In Real Estate: The Seller Representative
5. Personal Selling In Real Estate: The Buyer Representative
Part III: How Real Estate Agents Negotiate
6. The Social Psychology Of Real Estate Negotiation
7. Negotiations Strategies And Tactics
Part IV: Sales Management-The Real Estate Broker
8. Recruiting And Training Real Estate Salespeople
9. Motivating And Compensating Issue In Real Estate Marketing
10. Leadership Issues In Real Estate Firm
Part V: Law And Ethics In Real Estate Marketing
11. Real Estate Marketing Law
12. Ethics In Real Estate Marketing
13. Code Of Ethics For Real Estate Marketing Professionals
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