If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth

By:

Sherman, Leonard

Material type: Text

TextPublication details: Columbia University Press 2017 New YorkDescription: 348pISBN:

9780231174824

Subject(s):

Strategic Planning - Industrial Management

DDC classification:

658.4012 SHE

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.4012 SHE (Browse shelf(Opens below))	Available		M0033871

Total holds: 0

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1. The origins of modern business strategy thinking
2. There's no such thing as a bad industry
3. Why are we in business?
4. The search for business's holy grail: long-term profitable growth
5. Do you know what your strategy is?
6. Getting strategy right
7. Creating strong brands
8. Brand builders and killers
9. What makes products meaningfully different?
10. Where do great ideas come from?
11. Strategies to break away from the pack
12. Hitting the bull's-eye.

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