The Citizen Marketer: Promoting Political Opinion in the Social Media Age

By:

Penney, Joel

Material type: Text

TextSeries: Oxford Studies in Digital PoliticsPublication details: Oxford University Press 2017 New YorkDescription: 246pISBN:

9780190658069

Subject(s):

Marketing - Political aspects - Media Studies
Communication in politics - Technological innovations

DDC classification:

324.73 PEN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	324.73 PEN (Browse shelf(Opens below))	Available		M0034172

Total holds: 0

1. The Citizen Marketer Approach to Political Action
2. The Historical Lineage of the Citizen Marketer
3. Self-Labeled and Visible Identities
4. Political Fans and Cheerleaders
5. News Spreaders and Agenda-Setters
6. Towards a Critical Literacy of the Citizen Marketer Approach

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