Technology and Innovation for Marketing

By:

Pantano, Eleonora

Contributor(s):

Material type: Text

TextPublication details: Routledge Taylor and Francis Group 2019 OxonDescription: 130pISBN:

9781138323179

DDC classification:

658.8 PAN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 PAN (Browse shelf(Opens below))	Available		M0035420

Total holds: 0

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Previous	658.8 PAL Cases in Business Marketing	658.8 PAN Contemporary Marketing: The Changing Face of Marketing in 21st Century	658.8 PAN Marketing The New Era: Combating Competition in a Globalizing Economy	658.8 PAN Technology and Innovation for Marketing	658.8 PAR Auditing Markets, Products and Marketing Plans: AMA Marketing Toolbox	658.8 PAR Techno-Ready Marketing: How and Why Your Customers Adopt Technology	658.8 PAR Techno-Ready Marketing: How and Why Your Customers Adopt Technology	Next

Part I: Technology introduction
1. Innovation as a business process
2. Understanding innovation solutions
Part II: Impact on firms
3. Creating new products and services
4. Capturing the benefits of innovation
5. Capture learning from innovation
Part III: Influence on Consumers
6. Open innovation and collaboration
7. Consumer acceptance of innovation
8. Smart consumers
9. Technology-driven forms of marketing
10. Final thoughts

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