The Contagious Commandments: Ten Steps to Brand Bravery

By:

Robertson, Paul Kemp

Contributor(s):

Barth, Chris

Material type: Text

TextPublication details: London Penguin Random House 2018Description: 288pISBN:

9780241328965

Subject(s):

Brand Name Products

DDC classification:

658.827 KEM

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 KEM (Browse shelf(Opens below))	Available		M0036095

Total holds: 0

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Part One: Creating a culture
1. The first commandment: Have an organizing principle
2. The second commandment: Be useful, relevant, and entertaining
3. The third commandment: Ask heretical questions
4. The fourth commandment: Align with behaviour
5. The fifth commandment: Be generous
Part Two: Making it happen
6. The sixth commandment: Join the 5% club
7. The seventh commandment: Prioritize experience over innovation
8. The Eighth commandment: Weaponize your audience
9. The ninth commandment: Make trust sacred
10. The tenth commandment: Be brave.

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