Public Relations in Hyper Globalization: Essential Relationship Management, A Japan Perspective

By:

Inoue, Takashi

Material type: Text

TextPublication details: London Routledge 2018Description: 296pISBN:

9781138054967

Subject(s):

Leadership - Public Relations

DDC classification:

659.20952 INO

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.20952 INO (Browse shelf(Opens below))	Available		M0035998

Total holds: 0

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1. Introduction
2. Public relations for top management in an age of hyper-globalization
3. Effective stakeholder relationship management : fostering successful global leaders
4. Historical growth of public relations and its development in Japan
5. Standing out in the globalized crowd : brands, reputation, and public relations
6. Crisis management through the eyes of public relations
7. Strategic public relations and the PR life-cycle model
8. Media relations training : successful executive's competitive career advantage
9. Evaluating and measuring public relations activities
10. Essential changes in corporate communication in a digital age
11. Being ethical and successful : development of the self-correction model.

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