Marketing and Globalization

By:

Durand, Aurelia

Material type: Text

TextPublication details: Routledge Taylor and Francis Group 2019 New YorkDescription: 571pISBN:

9781138202344

Subject(s):

Marketing - Technological Innovations

DDC classification:

658.8 DUR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 DUR (Browse shelf(Opens below))	Available		M0035993

Total holds: 0

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Previous	658.8 DOY Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value	658.8 DUB Marketing Management: A Value-Creation Process	658.8 DUN Inside-Out Marketing: How to Create an Internal Marketing Strategy	658.8 DUR Marketing and Globalization	658.8 DUT Marketing Management	658.8 DWY Business Marketing: Connecting Strategy, Relationships and Learning	658.8 EAR Making Marketing Work: A Step by Step Guide for New Business	Next

1. Globalization
2. Internationalization
3. Standardization and adaptation
4. Geographic distance and psychic distance
5. Cultural distance
6. Administrative distance
7. Economic and technological distances
8. Bottom of the pyramid marketing
9. Reverse innovation
10. Mobile marketing
11. Origin-based marketing
12. Cause-related marketing.

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