Marketing Ethics Vol 3: Normative Marketing Ethics

Contributor(s):

Material type: Text

TextSeries: SAGE Library of MarketingPublication details: SAGE Publication India Pvt. Ltd. 2012 New DelhiDescription: 407pISBN:

9781446208106

Subject(s):

Marketing - Business Ethics

DDC classification:

658.848 MAR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.848 MAR (Browse shelf(Opens below))	Not For Loan		M0036178

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Previous	658.848 KEE Global Marketing Management	658.848 MAR Marketing Ethics Vol 1: Foundations of Marketing Ethics	658.848 MAR Marketing Ethics Vol 2: Positive Marketing Ethics	658.848 MAR Marketing Ethics Vol 3: Normative Marketing Ethics	658.848 MAR Marketing Ethics Vol 4: Ethical issues in Marketing	658.848 MAR Marketing Ethics Vol 5: New and Emerging Ethical Issues in Marketing	658.848 ONK International Marketing: Analysis and Strategy	Next

Volume III: Normative Marketing Ethics
38. Societal Marketing and Morality
39. Persuasive Advertising, Autonomy, and the Creation of Desire
40. Social Contracts and Marketing Ethics
41. A Synthesis of Ethical Decision Models for Marketing
42. Cognitive Moral Development and Marketing
43. Frameworks for Analyzing Marketing Ethics
44. Normative Perspectives for Ethical and Socially Responsible Marketing
45. Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis
46. Exonerating Unethical Marketing Behaviors: A Diagnostic Framework
47. Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators
48. Global Marketing Ethics: A Communicative Approach
49. A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics
50. Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing
51. Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics
52. Marketing Strategies for the Ethics Era
53. A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics
54. Ethical Theory, Societal Expectations and Marketing Practices

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