The Gen Z Frequency: How Brands Tune In and Build Credibility

By:

Witt, Gregg L

Contributor(s):

Baird, Derek E

Material type: Text

TextPublication details: Kogan Page Limited 2018 LondonDescription: 235pISBN:

9780749482480

Subject(s):

Branding (Marketing) - Consumer Behavior

DDC classification:

658.827 WIT

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 WIT (Browse shelf(Opens below))	Available		M0036375

Total holds: 0

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1. A true story of finding youth culture relevance
2. Gen Z: a sociological perspective
3. The five foundational truths of youth marketing
4. Aligning with youth culture in an era of individuality
5. Reveal insights and fuel ideation with Gen Z
6. The youth culture engagement playbook
7. Social strategies and tactical considerations
8. Content strategies and tactical considerations
9. Building community with Gen Z
10. A primer on social and influence media valuation
11. Conclusion: tune in to the frequency of Gen Z

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