Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

By:

Mooij, Marieke de

Material type: Text

TextPublication details: Los Angeles Sage Publications Ltd. 2019Edition: 3rd edDescription: 451pISBN:

9781544318165

Subject(s):

Consumer Behavior

DDC classification:

658.8343 MOO

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8343 MOO (Browse shelf(Opens below))	Available		M0036353

Total holds: 0

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1. Consumer Behavior Across Cultures
2. Values and Culture
3. Convergence and Divergence in Consumer Behavior
4. The Consumer: Attributes
5. Social Processes
6. Mental Processes
7. Culture, Communication, and Media Behavior
8. Consumer Behavior Domains

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