Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

By:

Lieb, Rebecca

Contributor(s):

Szymanski, Jaimy

Material type: Text

TextPublication details: Kogan Page 2017 LondonDescription: 223pISBN:

9780749479756

Subject(s):

Marketing - Management

DDC classification:

658.802 LIE

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 LIE (Browse shelf(Opens below))	Available		M0036356

Total holds: 0

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Previous	658.802 LEH Analysis for Marketing Planning	658.802 LEH Analysis for Marketing Planning	658.802 LEV Guerrilla Marketing Goes Green: Winning Strategies to Improve your Profits and your Planet	658.802 LIE Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy	658.802 LIT Marketing Strategy	658.802 LUT The Marketing Plan: How to Prepare and Implement it	658.802 MAG Marketing Strategies for Growth in Uncertain Times	Next

1. The shift to content marketing
2. Content marketing versus content strategy
3. Converged media
4. Native advertising
5. Organizing for content
6. A culture of content
7. Global content strategy
8. Real-time marketing
9. Content marketing software
10. Content marketing performance
11. Contextual campaigns

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