Marketing: A Relationship Perspective

By:

Hollensen, Svend

Contributor(s):

Opresnik, Marc Oliver

Material type: Text

TextPublication details: London World Scientific Pub. Co. Inc. 2019Edition: 2nd edDescription: 502pISBN:

9781944659622

Subject(s):

Marketing - Management - Relationship Marketing

DDC classification:

658.8 HOL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 HOL (Browse shelf(Opens below))	Available		M0036342

Total holds: 0

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Previous	658.8 HIL Marketing	658.8 HIN Management Information for Marketing and Sales 1998-99	658.8 HOL Marketing Management: A Relationship Approach	658.8 HOL Marketing: A Relationship Perspective	658.8 HOO Competitive SME: Building Competitive Advantage through Marketing Excellence for Small to Medium Sized enterprises	658.8 HOO Quantitative Methods in Marketing	658.8 HOO Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises	Next

Preface to the Second Edition
Brief contents
Detailed contents
1. Fundamentals of Relationship Marketing
2. Situational Analysis in the Marketing Planning Process
3. Strategy Formulation in the Marketing Planning Process
4. Marketing Mix in the Marketing Planning Process
5. Implementation and Controlling in the Marketing Planning Process

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