The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business

By:

Barrow, Colin

Contributor(s):

Material type: Text

TextPublication details: Kogan Page Limited 2018 LondonEdition: 9th edDescription: 350pISBN:

9780749481797

DDC classification:

658.4012 BAR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.4012 BAR (Browse shelf(Opens below))	Available		M0036337

Total holds: 0

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PHASE I: Strategy and purpose
1. Coming up with a winning idea for your business plan
2. Strategy – the big picture
3. You and your team
PHASE II: Market research
4. Researching customers
5. Researching competitors
6. A plan for market research
PHASE III: Competitive marketing strategies
7. Products and/or services
8. Pricing
9. Advertising and promotion
10. Place and distribution
11. People, Process and Physical Environment
12. Competing online
PHASE IV: Operations and staffing
13. The selling methods plan
14. Making, outsourcing and supplies
15. People and related matters
16. Legal and regulatory factors
17. Communication systems
PHASE V: Reviewing financing requirements and options
18. The sales forecast
19. Cash-flow projections
20. The profit and loss account
21. The balance sheet
22. Break-even analysis
23. Estimating financing requirements
24. Stress testing your business projections
PHASE VI: Business controls
25. Financial controls
26. Sales and marketing controls
27. Other business controls
28. Planning for growth
PHASE VII: Writing up and presenting your business plan
Introduction
29. Writing up and presenting your business plan

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