Integrated Retail Marketing Communication

By:

Sudhakar G. P

Material type: Text

TextPublication details: New Delhi Prentice-Hall of India Pvt.Ltd 2013Description: 145pISBN:

9788120346406

Subject(s):

Marketing Communication

DDC classification:

658.8 SUD

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 SUD (Browse shelf(Opens below))	Available		M0042990

Total holds: 0

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Previous	658.8 STR E-Marketing	658.8 STR UN Marketing: Stop Marketing. Start Engaging	658.8 STR UnMarketing: Everything has Changed and Nothing is Different	658.8 SUD Integrated Retail Marketing Communication	658.8 SUT Enterprise Marketing Management: The New Science of Marketing	658.8 SWA Advances in Services Marketing and Management: Research and Practice Vol. - 6	658.8 SWA Promotion in the Merchandising Environment	Next

1. Branding the Store
2. Positioning Retail Brands
3. Retail Advertising—The Many Hues
4. Cooperative Advertising
5. In-Store Advertising and Shopper Marketing
6. Sales Promotions—A Tactical Promotion Tool
7. Personal Selling—A Relationship at the Moment of Truth
8. Direct Marketing in Retailing
9. Public Relations—Creating Goodwill among Stakeholders
10. Adding Value by Integrating Retail Marketing Communications
11. Multi-Channel Retailing—24/7 Activity

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