Consumer Behaviour

By:

Evans, Martin M

Contributor(s):

Material type: Text

TextPublication details: Chichester John Wiley & Sons, Inc. 2009Edition: 2nd edDescription: 560pISBN:

9780470994658

Subject(s):

Consumer - Behaviour

DDC classification:

658.8342 EVA

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 EVA (Browse shelf(Opens below))	Available		M0043106

Total holds: 0

PART I: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR
1. Consumer Motives and Values.
2. Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception
3. Consumer Response to Marketing Actions: 2 Learning and Attitudes
4. Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement
5. Consumer Demographics
6. Consumer Psychographics
PART II: SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR
7. Social Group, Tribal and Household Buying Influences
8. Culture and Subculture
PART III: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR
9. New Product Buying
10. Repeat, Loyal and Relational Buying
11. Data-Based Consumer Behaviour
12. Consumer Misbehavior
13. Organizational Buying Behaviour

There are no comments on this title.

to post a comment.