Multiculturalism and Advertising: Indian and European Enterprises under Globalization

By:

Bhattacharjee, Anuradha

Material type: Text

TextPublication details: Oxford University Press 2019 New DelhiDescription: 213pISBN:

9780199453566

Subject(s):

Advertising - Economic aspects

DDC classification:

305.800954 BHA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	305.800954 BHA (Browse shelf(Opens below))	Available		M0043426

Total holds: 0

1 What Is Culture?
2 Prejudice and Stereotyping
3 Toward Larger Unities
4 What Is Globalization?
5 Country of Origin Perceptions
6 Globalization: Toward a Post-Modern Phase?
7 Impact of Multiculturalism
PART II
8 From the Margins to the Center: The Global South
9 Emerging Markets and Their Potential: Post-liberalization
India
10 Where India Is Now
11 The "China" Factor in Southeast Asia
12 Setting the Scene in South Asia
13 The "Automobile" Category

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