Analyzing Sales Promotion: How to Profit from the Power of Promotion Marketing

By:

Totten, John C

Contributor(s):

Block, Martin P

Material type: Text

TextPublication details: New Delhi Vision Books 1995Description: 226pISBN:

9788170941903

Subject(s):

Advertising and Sales Promotion

DDC classification:

658.81 TOT

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.81 TOT (Browse shelf(Opens below))	Withdrawn	unutilized / Outdated		M04247

Total holds: 0

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Sales Promotion Audiences; Consumer Sales Promotion; Trade Promotion; Price Promotion; Interest Promotion; Sales Promotion Strategy; Analysis Fundamentals; Consumer Response; Manufacturer Controlled Strategy; Retailer Strategy; Analysis Tehcniques for Disaggregate Data - Aggregrate Data; Principles of Promotion Analysis

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