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Analyzing Sales Promotion: How to Profit from the Power of Promotion Marketing

By: Contributor(s): Material type: TextTextPublication details: New Delhi Vision Books 1995Description: 226pISBN:
  • 9788170941903
Subject(s): DDC classification:
  • 658.81 TOT
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Sales Promotion Audiences; Consumer Sales Promotion; Trade Promotion; Price Promotion; Interest Promotion; Sales Promotion Strategy; Analysis Fundamentals; Consumer Response; Manufacturer Controlled Strategy; Retailer Strategy; Analysis Tehcniques for Disaggregate Data - Aggregrate Data; Principles of Promotion Analysis

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