Brand Management

By:

Sagar, Mahim

Contributor(s):

Agrawal, D. P
Gupta, Achintya
Singh, Deepali

Material type: Text

TextPublication details: New Delhi Ane Books Pvt. Ltd. 2009Description: 214pISBN:

9788180522833

Subject(s):

Brand Management

DDC classification:

658.827 SAG

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 SAG (Browse shelf(Opens below))	Available		M0025931

Total holds: 0

1. Introduction to Brands 2. Elements of Brand Management 3. Brand Identity 4. Brand Image: Customers Perception of Brand Identity 5. Brand Personality: Carrier of Brand Identity 6. Brand Communication 7. Brand Positioning 8. Brand Equity 9. Brand Extension 10. Ethical Brand Positioning: a new tool for Distinctive Positioning 11. Product Management

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