Branding with Brains: The Science of Getting Customers to Choose Your Company

By:

Walvis, Tjaco

Material type: Text

TextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2010Description: 244pISBN:

9780273719953

Subject(s):

Branding

DDC classification:

658.827 WAL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 WAL (Browse shelf(Opens below))	Available		M0027583

Total holds: 0

The chance of being chosen The law of relevance The law of coherence The law of participation The process of creating powerful brands Micromarketing and corporate social responsibility

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