Branding with Brains: The Science of Getting Customers to Choose Your Company

By:

Walvis, Tjaco

Material type: Text

TextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2010Description: 244pISBN:

9780273719953

Subject(s):

Branding

DDC classification:

658.827 WAL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 WAL (Browse shelf(Opens below))	Available		M0027583

Total holds: 0

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Previous	658.827 VER Branding Demystified: Plans to Payoffs	658.827 VIN Accidental Branding: How Ordinary People Build Extraordinary Brands	658.827 VIN Legendary Brands: Unleashing The Power of Storytelling to Create a Winning Marketing Strategy	658.827 WAL Branding with Brains: The Science of Getting Customers to Choose Your Company	658.827 WEI 11 Steps to Brand Heaven: The Ultimate Guide to Buying an Advertising Campaign	658.827 WEI 11 Steps to Brand Heaven: The Ultimate Guide to Buying an Advertising Campaign	658.827 WEI Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction	Next

The chance of being chosen The law of relevance The law of coherence The law of participation The process of creating powerful brands Micromarketing and corporate social responsibility

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