Brands Laid Bare: Using Market Research for Evidence-based Brand Management

By:

Material type: Text

TextPublication details: England John Wiley & Sons Ltd. 2005Description: 158pISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 FOR (Browse shelf(Opens below))	Available		M0024094

Total holds: 0

Previous								Next
Previous	658.827 FLO Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace	658.827 FOG Storytelling: Branding in Practice	658.827 FOL Balanced Brand: How to Balance the Stakeholder Forces that Can Make or Break Your Business	658.827 FOR Brands Laid Bare: Using Market Research for Evidence-based Brand Management	658.827 FRA The Mental World Brands: Mind, Memory and Brand Success	658.827 FRA Projecting the Brand: A Concise Guide to Promoting, Maintaining and Protecting a Company's Most Valuable Asset	658.827 FRA Protecting the Brand	Next

There are no comments on this title.

to post a comment.