Business-to-Business Marketing: Relationships, Networks and Strategies

By:

Ellis, Nick

Material type: Text

TextPublication details: Oxford Oxford University Press 2011Description: 351pISBN:

9780199551682

Subject(s):

Marketing

DDC classification:

658.8 ELL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 ELL (Browse shelf(Opens below))	Available		M0027575

Total holds: 0

PART ONE: THE ORGANIZATIONAL MARKETING CONTEXT 1. The Significance of B2B Marketing 2. Organizational Buying Behavior PART TWO: INTER-ORGANIZATIONAL RELATIONSHIPS & NETWORKS 3. Inter-Organizational Relationships 4. Marketing Channels & Supply Chains 5. Industrial Networks PART THREE: BUSINESS MARKETING PLANNING 6. B2B Marketing Planning & Analysis 7. B2B Strategies & Implementation 8. Business Products 9. Business Services 10. Value & Pricing 11. Marketing Communication 12. Personal Selling & Sales Management

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