Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

By:

Kirby, Justin

Contributor(s):

Marsden, Paul

Material type: Text

TextSeries: Professional and Trade SeriesPublication details: New Delhi Butterworths India 2006Description: 282pISBN:

9788131207598

Subject(s):

Marketing

DDC classification:

658.8 CON

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 CON (Browse shelf(Opens below))	Available		M0022037

Total holds: 0

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Previous	658.8 CLO Marketing Management: A Customer-Oriented Approach	658.8 COH Drucker on Marketing: Lessons from the World's Most Influential Business Thinker	658.8 COH The Practice of Marketing Management: Analysis, Planning and Implementation	658.8 CON Connected Marketing: The Viral, Buzz and Word of Mouth Revolution	658.8 CON NICOM 2013 Consumer Behaviour and Emerging Practices in Marketing	658.8 CRA Marketing for Entrepreneurs: Concepts and Applications for New Ventures	658.8 CRA Marketing Management	Next

Contents Part 1: Seed to spread: how seeding trials ignite epidemics of demand Live buzz marketing Creating brand advocates Brewing buzz Buzzworthy PR Viral marketing Online option leaders: a predictive guide for viral marketing campaigns Buzz monitoring Changing the game Blog marketing Part 2: Connected Marketing Principles Word of mouth: what we really know - and what we don't Black buzz and red ink: the financial impact of negative consumer comments on US airlines Myths and promises of buzz marketing Buzz marketing: the next chapter How to manage connected marketing Conclusion: the future of connected marketing

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