Consumer Behaviour: Applications in Marketing

By:

East, Robert

Contributor(s):

Material type: Text

TextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2009Description: 334pISBN:

9788132103158

Subject(s):

DDC classification:

658.8342 EAS

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 EAS (Browse shelf(Opens below))	Available		M0027268

Total holds: 0

Ideas and Explanations in Consumer Research Consumption Patterns Customer Loyalty Brand Knowledge, Brand Equity and Brand Extension Stationary Markets Market Dynamics Explaining Decision-Making Predicting and Explaining Behaviour Information Processing and Decision-making Consumer Satisfaction and Quality Market Response Consumer Response to Price and Sales Promotions The Retail Context Word-Of-Mouth Influence The Response to Advertising.

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