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Consumer Behaviour: Applications in Marketing

By: Contributor(s): Material type: TextTextPublication details: New Delhi Sage Publications India Pvt. Ltd. 2009Description: 334pISBN:
  • 9788132103158
Subject(s): DDC classification:
  • 658.8342 EAS
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.8342 EAS (Browse shelf(Opens below)) Available M0027268
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Ideas and Explanations in Consumer Research Consumption Patterns Customer Loyalty Brand Knowledge, Brand Equity and Brand Extension Stationary Markets Market Dynamics Explaining Decision-Making Predicting and Explaining Behaviour Information Processing and Decision-making Consumer Satisfaction and Quality Market Response Consumer Response to Price and Sales Promotions The Retail Context Word-Of-Mouth Influence The Response to Advertising.

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