Consumer Behaviour: Applications in Marketing
Material type:
- 9788132103158
- 658.8342 EAS
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
![]() |
NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.8342 EAS (Browse shelf(Opens below)) | Available | M0027268 |
Total holds: 0
Browsing Institute of Management shelves, Collection: General Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
658.8342 CON Consumer Behavior in Travel and Tourism | 658.8342 CON Consumer Behaviour and Consumer Protection in India | 658.8342 EAR The Elgar Companion to Consumer Research and Economic Psychology | 658.8342 EAS Consumer Behaviour: Applications in Marketing | 658.8342 ENG Consumer Behavior | 658.8342 ENV Environment, Information and Consumer Behaviour | 658.8342 EUR European Perspectives on Consumer Behaviour |
Ideas and Explanations in Consumer Research Consumption Patterns Customer Loyalty Brand Knowledge, Brand Equity and Brand Extension Stationary Markets Market Dynamics Explaining Decision-Making Predicting and Explaining Behaviour Information Processing and Decision-making Consumer Satisfaction and Quality Market Response Consumer Response to Price and Sales Promotions The Retail Context Word-Of-Mouth Influence The Response to Advertising.
There are no comments on this title.
Log in to your account to post a comment.