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Global Brands: The Evolution of Multinationals in Alcoholic Beverages

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Material type: Text

TextPublication details: Cambridge Cambridge University Press 2007Description: 303pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 LOP (Browse shelf(Opens below))	Available		M0023060

Total holds: 0

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Previous	658.827 LIN Brand Sense: How to Build Powerful Brands through Touch, Taste, Smell, Sight and Sound	658.827 LIN Clicks, Bricks and Brands	658.827 LIN Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity	658.827 LOP Global Brands: The Evolution of Multinationals in Alcoholic Beverages	658.827 LUR Brands: The Logos of the Global Economy	658.827 MAC The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts'	658.827 MAK Competing on Value: Bridging the Gap between Brand and Customer Value	Next

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