The Indian Consumer: One Billion Myths One Billion Realities

By:

Srinivas, Alam

Material type: Text

TextPublication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2008Description: 216pISBN:

9780470822302

Subject(s):

Indian Consumer

DDC classification:

658.8342 SRI

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 SRI (Browse shelf(Opens below))	Available		M0027711

Total holds: 0

Browsing Institute of Management shelves, Collection: General Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8342 SHE Customer Behavior: Consumer Behavior and Beyond	658.8342 SIL Treasure Hunt: Inside the Mind of the New Consumer	658.8342 SOL Consumer Behaviour: A European Perspective	658.8342 SRI The Indian Consumer: One Billion Myths One Billion Realities	658.8342 SZM Understanding the Consumer	658.8342 VYA Managing and Measuring Consumers' Satisfaction (Today's Marketing Mantra)	658.8342 WIL Consumer Behavior	Next

Contents:
1 The "I Can, So I Will" Spenders
2 The Other Middle Classes
3 Redefining the Indian Middle Class
4 Middle-some Masala
5 Retail's Short Tail
6 The Brand Bandwagon
7 Brahmin Businessmen
8 Conclusion: Seven Ps of the Indian Middle Class

There are no comments on this title.

to post a comment.