Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
Material type:
- 9781420093308
- 658.83 REI
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.83 REI (Browse shelf(Opens below)) | Available | M0027366 |
Total holds: 0
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658.83 PAT Marketing Research | 658.83 PAT Marketing Research | 658.83 PRO Essentials of Marketing Research | 658.83 REI Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers | 658.83 SAY Qualitative Methods for Marketplace Research | 658.83 SHA Marketing Research: Concepts and Practices in India | 658.83 SIV The Essentials of Marketing Research |
Customers or Markets The Product \ market Matrix Identifying Which Voice to Listen to Customer Value versus Customer Satisfaction How to Listen Collecting the VOM Questionnaire Basics Building the VOM Architecture Modeling Market Value Understanding your Competitive Value Proposition Loyalty and Vulnerability Analyses How to use the VOM Identifying SS Projects with the VOM Monitoring Change Effectiveness with the VOM Managing Your Net Promoter Score With the VOM
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