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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers

By: Material type: TextTextPublication details: Boca Raton CRC Press Taylor & Francis Group 2010Description: 193pISBN:
  • 9781420093308
Subject(s): DDC classification:
  • 658.83 REI
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.83 REI (Browse shelf(Opens below)) Available M0027366
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Customers or Markets The Product \ market Matrix Identifying Which Voice to Listen to Customer Value versus Customer Satisfaction How to Listen Collecting the VOM Questionnaire Basics Building the VOM Architecture Modeling Market Value Understanding your Competitive Value Proposition Loyalty and Vulnerability Analyses How to use the VOM Identifying SS Projects with the VOM Monitoring Change Effectiveness with the VOM Managing Your Net Promoter Score With the VOM

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