Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers

By:

Reidenbach, R. Eric

Material type: Text

TextPublication details: Boca Raton CRC Press Taylor & Francis Group 2010Description: 193pISBN:

9781420093308

Subject(s):

DDC classification:

658.83 REI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.83 REI (Browse shelf(Opens below))	Available		M0027366

Total holds: 0

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Previous	658.83 PAT Marketing Research	658.83 PAT Marketing Research	658.83 PRO Essentials of Marketing Research	658.83 REI Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers	658.83 SAY Qualitative Methods for Marketplace Research	658.83 SHA Marketing Research: Concepts and Practices in India	658.83 SIV The Essentials of Marketing Research	Next

Customers or Markets The Product \ market Matrix Identifying Which Voice to Listen to Customer Value versus Customer Satisfaction How to Listen Collecting the VOM Questionnaire Basics Building the VOM Architecture Modeling Market Value Understanding your Competitive Value Proposition Loyalty and Vulnerability Analyses How to use the VOM Identifying SS Projects with the VOM Monitoring Change Effectiveness with the VOM Managing Your Net Promoter Score With the VOM

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