Market-Led Strategic Change: Transforming the Process of Going to Market
Material type:
TextPublication details: London Elsevier Academic Press 2009Edition: 4th edDescription: 551pISBN: - 9781856175043
- 658.802 PIE
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.802 PIE (Browse shelf(Opens below)) | Available | M0027409 |
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PART I: THE IMPACT OF CUSTOMER VALUE IMPERATIVES
Chapter 1. New Marketing
Chapter 2. The Customer is always right-handed
Chapter 3. New marketing meets old marketing
Chapter 4. Value-based marketing strategy
Case 1 Tata, But Definitely Not Goodbye
Case 2 Strangling the Fat Lady at EMI
Case 3 The Clouds Raining on the Computer Business
PART II: DEVELOPING A VALUE-BASED MARKETING STRATEGY
Chapter 5. Strategic thinking
Chapter 6. Market sensing and learning strategy
Chapter 7. Strategic market choices and targets
Chapter 8. Customer value strategy and positioning
Chapter 9. Strategic Relationships and networks
Case 4 Big Blue Gets Transparent
Case 5 Oh, the Tangled Web They Weave at BAA
Case 6 The Wild, Wild Rover
PART III. PROCESSES FOR MANAGING STRATEGIC TRANSFORMATION
Chapter 10. Strategic Gaps
Chapter 11. Organization and processes for change
Chapter 12. Implementation process
Case 7 Tesco - Fresh & Queasy in the USA
Case 8 When the Peddle Hits the Mittall
Case 9 One-Laptop-Per-Child Stirs Up the Grown-Ups
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