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Multichannel Retailing

By: Material type: TextTextPublication details: New York Fairchild Publications 2009Description: 426pISBN:
  • 9781563676307
Subject(s): DDC classification:
  • 658.87 POL
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The Road to Multichannel Retailing Evolution and Impact of Multichannel Retailing Components of Multichannel Retailing Multichannel Coustomer Behavior Strategic Imperatives The Strategic Planning Process Implementing Multichannel Strategies Cross - Channel Collaboration Technology Solutions Designing Effective Online Stores Multichannel Customer Service Synchronizing the Supply Chain Business Intelligence and the Future of Multichannel Retailing

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