Net Gain: Expanding Markets Through Virtual Communities

By:

Hagel, John

Contributor(s):

Armstrong, Arthur

Material type: Text

TextPublication details: Boston Harvard Business Review Press 1997Description: 236pISBN:

9780875847597

Subject(s):

DDC classification:

658.8 HAG

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 HAG (Browse shelf(Opens below))	Available		M0028503

Total holds: 0

Pt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come Pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology Pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations management agenda.

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