Public Relations Strategy

By:

Oliver, Sandra

Material type: Text

TextSeries: PR in Practice SeriesPublication details: New Delhi Kogan Page India Pvt. Ltd. 2008Edition: 2nd edDescription: 146pISBN:

9788175543331

Subject(s):

Corporate Communication

DDC classification:

659.2 OLI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.2 OLI (Browse shelf(Opens below))	Available		M0025584

Total holds: 0

1. Not 'just' public relations : PR strategy in a management context 2. PR's place on the board : a core governance role 3. Reputation management : a celebrity-driven society 4. Internal communication and PR : employees as ambassadors 5. Beyond 'customer is king' : sales and marketing promotion 6. Media relations : a borderless world view 7. Research methods : measures and motives 8. The ethical dimension : a moral imperative.

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