Rural Marketing: Thrust and Challenges

By:

Saxena, Samiuddin Anjila

Contributor(s):

Material type: Text

TextPublication details: Jaipur National Publishing House 1997Description: 420pISBN:

9788186803141

Subject(s):

Rural Marketing

DDC classification:

658.804 RUR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.804 RUR (Browse shelf(Opens below))	Available		M01824

Total holds: 0

Samiuddin; Rahman, M; Saxena, Anjila; Dwivedi, Harsh; Rural Markets; India; Changing Environment; Marketing Strategies; Consumer Behaviour; Rural Communication; Marketing Mix; MIS; Agricultural Marketing; Regulated Markets; Farm Inputs; Fertiliser Pricing; Small Industry Products; Co-operative Institutions; Rajasthan; Handloom Industry; Milk & Milk Products; Co-operative Dairying; Rural Bank Marketing; Insurance; Marketing Life Insurance Service; Case Studies : Consumer Behaviour, Performance of Regulated Market in A.P.; Marketing Communication; Rural Retailer; Consumer Goods in Rural Kerala; Consumer Awareness; Cement in Rural Market

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