Scenarios in Marketing: From Vision to Decision

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Material type: Text

TextPublication details: Chichester John Wiley and Sons 2006Description: 227pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 SCE (Browse shelf(Opens below))	Available		M0024866

Total holds: 0

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Previous	658.802 SAC Winning the Story Wars: Why those who tell and live the Best Stories will rule the future	658.802 SAH Strategic Marketing: Making Decisions for Strategic Advantage	658.802 SAM Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority	658.802 SCE Scenarios in Marketing: From Vision to Decision	658.802 SCH The Marketing Game: How the World' Best Companies Play to Win	658.802 SCH Marketing Strategy: Customer and Competition	658.802 SHA Strategic Marketing: Text and Cases	Next

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