The Second Curve

By:

Morrison, Ian

Material type: Text

TextPublication details: New York Ballantine Books 1996Description: 272pISBN:

9780345407887

Subject(s):

Entrepreneurship

DDC classification:

655.53 MOR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	655.53 MOR (Browse shelf(Opens below))	Available		M01139

Total holds: 0

How to Command New Technologies, New Consumers and New Markets Contents The Two-Curve Challenge The World According to Two Curves The Second Curve and the Individual The New Technology: Faster, Better, Cheaper The New Consumer: Anything, Anytime, Anyplace The New Frontier: Growth in Emerging Markets The New Global Marketplace Second-Curve Industries Retail and Distribution: The Death of the Middleman Health Care: Doctor, Doctor, Give Me the News Financial Services: Can I Help You? Managing the Second Curve

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