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Service is Front Stage: Positioning Services for Value Advantage

By: Material type: TextTextPublication details: New York Palgrave Macmillan 2006Description: 161pISBN:
  • 9780230006607
Subject(s): DDC classification:
  • 658.812 TEB
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.812 TEB (Browse shelf(Opens below)) Available M0028291
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Toward a new definition of services Services : the front-stage experience The service triangle The service-intensity matrix Finding and keeping the fit Quality gaps The three movements of quality Balancing supply and demand From industrial to professional services Managing the change process.

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