Social Marketing: From Tunes to Symphonies

By:

Hastings, Gerard

Contributor(s):

Domegan, Christine

Material type: Text

TextPublication details: London Routledge Taylor & Francis Group 2014Edition: 2nd edDescription: 526pISBN:

9780415683739

Subject(s):

Behavior Modification
Social marketing - Handbooks

DDC classification:

658.8 HAS

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 HAS (Browse shelf(Opens below))	Available		M0029555

Total holds: 0

If it works for Coca Cola Social marketing principles The shoulders of giants Making it happen the toolbox Research and the art of storytelling Only connect Competitive analysis Critical marketing Ethical issues The big picture : systems social marketing.

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