Strategic Issues Management: Organizations and Public Policy Challenges

By:

Heath, Robert L

Contributor(s):

Palenchar, Michael J

Material type: Text

TextPublication details: Los Angeles Sage Publications 2009Edition: 2nd edDescription: 412pISBN:

9781412952118

Subject(s):

Public Relations

DDC classification:

659.2 HEA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.2 HEA (Browse shelf(Opens below))	Available		M0025561

Total holds: 0

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Previous	659.2 HAR The Public Relations Audit: Evaluation Checklists to Measure the Impact of Every Message You Send to Customers, Shareholders and the Public	659.2 HAY Corporate Reputation, the Brand and the Bottom Line: Powerful Proven Communication Strategies for Maximizing Value	659.2 HAY Manage Your Reputations: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset	659.2 HEA Strategic Issues Management: Organizations and Public Policy Challenges	659.2 HEN Public Relations: A Practical Guide to The Basics	659.2 HEN Public Relations: A Practical Guide to The Basics	659.2 HEN Public Relations Cases	Next

1. A foundation of community -- 2. Historical foundations -- 3. Scouting the terrain -- 4. Corporate social responsibility (CSR) -- 5. Special interest activists as foes or allies -- 6. Issues communication -- 7. Obligations and constraints on issues communication -- 8. Issues management and crisis communication -- 9. Issues management and risk communication -- 10. Brand equity and organizational reputation.

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