Up the Loyalty Ladder: Turning Sometime Customers into Full-time Advocates of Your Business

By:

Raphel, Murray

Contributor(s):

Raphel, Neil

Material type: Text

TextPublication details: New York Harper Collins Publishers 1995Description: 289pISBN:

9780887307867

Subject(s):

Customer Service

DDC classification:

658.812 RAP

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.812 RAP (Browse shelf(Opens below))	Available		M01975

Total holds: 0

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Previous	658.812 RAI Customer Relationship Management: Concepts and Cases	658.812 RAJ Customer Relationship Management: Organizational and Technological Perspectives	658.812 RAM Customer Relationship Management: A Key to Corporate Success	658.812 RAP Up the Loyalty Ladder: Turning Sometime Customers into Full-time Advocates of Your Business	658.812 RED Redefining Customer Value	658.812 REI The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value	658.812 REI Loyalty Rules!: How Today’s Leaders Build Lasting Relationships	Next

Customer Relations; Advertising; Consumer Satisfaction; Word-of-mouth advertising; Success in Business; USA; Businessmen - Interviews - Sid Friedman; Feargal Quinn; Don Shultz; Tom Haggai; Case Studies : AMC Kabuki; Hanna Andersson; Claridge Casino Hotel; The Greenwich Workshop; Ben & Jerry's Ice Cream

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