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What Were They Thinking: Marketing Lessons I Have Learned from Over 80,000 New-Product Innovations and Idiocies
Material type:
TextPublication details: New York Random House 1998Description: 240pISBN: - 9780812929508
- 658.802 MAT
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.802 MCM (Browse shelf(Opens below)) | Available | M05395 |
Total holds: 0
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| 658.802 MAT Strategic Marketing Management: Text and Cases | 658.802 MCD Market Segmentation: How to do it, How to Profit From it | 658.802 MCD Marketing Plans: How to Prepare Them How to Use Them | 658.802 MCM What Were They Thinking: Marketing Lessons I Have Learned from Over 80,000 New-Product Innovations and Idiocies | 658.802 MCN Strategic Market Planning: A Blueprint for Success | 658.802 MOO Inside The Tornado | 658.802 MOO Inside The Tornado |
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