Winning the Story Wars: Why those who tell and live the Best Stories will rule the future

By:

Sachs, Jonah

Material type: Text

TextPublication details: Masscheusetts Harvard Business School Press 2012Description: 264pISBN:

9781422143568

Subject(s):

DDC classification:

658.802 SAC

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 SAC (Browse shelf(Opens below))	Available		M0028026

Total holds: 0

Part. One THE BROKEN WORLD OF STORYTELLING 1. The Story Wars Are All Around Us 2. The Five Deadly Sins 3. The Myth Gap 4. Marketing's Dark Art Part. Two SHAPING THE FUTURE Interlude: A Creation Myth for Marketers 5. Tell the Truth, Part I: The Art of Empowerment Marketing Basic Training: Identifying Your Values 6. Tell the Truth, Part II: The Hero's Journey Basic Training: Designing Your Core Story Elements 7. Be Interesting: Freaks, Cheats, and Familiars Basic Training: Generating Your Stories 8. Live the Truth.

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