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IMC using Advertising and Promotion to Build Brands
Material type:
TextPublication details: Singapore McGraw-Hill Book Company 2002Description: 783pISBN: - 9780256214765
- 658.827 DUN
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Reference Book
|
NIMA Knowledge Centre | 6th Floor Silence Zone | Reference | 658.827 DUN (Browse shelf(Opens below)) | Not For Loan | M16137 |
Total holds: 0
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| 658.827 BRA Brand Management Vol. 2 | 658.827 BRA Brand Management Vol. 3 | 658.827 BRA Brand Management Vol. 4 | 658.827 DUN IMC using Advertising and Promotion to Build Brands | 658.827 JOH Branding: In Five and a Half Steps - With Over 900 Illustrations | 658.827 KAP Strategic Brand Management: Creating and Sustaining Brand Equity Long Term | 658.827 KAP Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity |
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