Case Studies in Marketing: The Indian Context
Material type:
TextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2002Edition: 2nd edDescription: 270pISBN: - 9788120321830
- 658.8 SRI
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.8 SRI (Browse shelf(Opens below)) | Available | M15043 |
Case 1: HMT - Machine Tools Division Case 2: Oil-Seeds Growers Cooperative Society Case 3: Retailing, Advertising, Marketing and Merchandising Services (RAMMS) Case 4: HMT Watches Case 5: Global Marketing in Wipro Infotech - A Strategic Perspective Case 6: Bharat Heavy Electricals Limited Case 7: Bharat Earth Movers Limited Case 8: BPL Colour Television Case 9: Indian Garments Case 10: IDE Drip Irrigation System for Microirrigation Case 11: Infosys Technologies Limited Case 12: I-Flex Solutions - Analysis of An International Marketing Firm Case 13: ACE Designers Case 14: Mysore Sales International Limited Case 15: New Government Electric Factory Limited, Bangalore Case 16: Hotel Taj West End, Bangalore Case 17: Credit Card Business of Standard Chartered Bank Case 18: Karnataka State Tourism Development Corporation (KSTDC) Ltd. Case 19: Hotel Ashok, Bangalore Case 20: East-West Air Lines - A Failed Experience Case 21: Sterling Holiday Resorts Case 22: Thomas Cook - To be or not to be?
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