Hooked: How to Build Habit-Forming Products

By:

Eyal, Nir

Contributor(s):

Hoover, Ryan

Material type: Text

TextPublication details: 2014 Portfolio/Penguin New YorkDescription: 242pISBN:

9780241184837

Subject(s):

Consumer behavior
Consumers' preferences
New products

DDC classification:

658.575 EYA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.575 EYA (Browse shelf(Opens below))	Checked out	06/08/2025	M0030655

Total holds: 0

The habit zone
Trigger
Action
Variable reward
Investment
What are you going to do with this?
Case study : the bible app
Habit testing and where to look for habit-forming opportunities.

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