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Social Media Marketing: The Next Generation of Business Engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 EVA.

Behavioral Marketing: Delivering Personalized Experiences at Scale by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 WAL.

Strategic Social Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication India Pvt. Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 FRE.

Leading Digital Strategy: Driving Business Growth through Effective E-Commerce by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8​72 BON.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 HAN.

Marketing 4.0: Moving From Traditional to Digital by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 KOT.

Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 SHA.

E-Marketing by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 STR.

The Routledge Companion to Contemporary Brand Management by Series: Routledge Companions to Business, Management and Accounting
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ROU.

Digital Metrics Field Guide: The Definitive Reference for Brands using the Web, Social Media, Mobile Media, or Email by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Netherlands BIS Publishers 2014
Availability: Items available for loan: Institute of Design (1)Call number: 658.8720721 RAP.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 RYA.

Frenemies: The Epic Disruption of the Advertising Industry and Why This Matters by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London HarperCollins Publishers India Ltd. 2018
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 AUL.

Digital Marketing: A Practical Approach by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 CHA.

Online Reputation Management for Dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 STR.

Inbound Marketing for Dummies by Series: For dummies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 MIL.

Social Media Marketing for Dummies by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Dehli Wiley India Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 SIN.

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 CHA.

Digital Analytics for Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.8​340285 SPO.

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 CHA.

Social Media Marketing: Theories and Application by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London SAGE Publications Ltd. 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.87 DAH.

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