The Analytical Marketer: How to Transform Your Marketing Organization

By:

Sweetwood, Adele

Material type: Text

TextPublication details: Harvard Business Review Press 2016 MassachusettsDescription: 180pISBN:

9781625278456

Subject(s):

Marketing - Management
Quantitative Research

DDC classification:

658.802 SWE

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 SWE (Browse shelf(Opens below))	Available		M0033155

Total holds: 0

1. The customer decision journey has changed
2. Adopting an analytical mind-set
3. Realigning your structure
4. Building talent and skills
5. Leading the analytical organization

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