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Public Relations in Hyper Globalization: Essential Relationship Management, A Japan Perspective

By: Material type: TextTextPublication details: London Routledge 2018Description: 296pISBN:
  • 9781138054967
Subject(s): DDC classification:
  • 659.20952 INO
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 659.20952 INO (Browse shelf(Opens below)) Available M0035998
Total holds: 0

1. Introduction
2. Public relations for top management in an age of hyper-globalization
3. Effective stakeholder relationship management : fostering successful global leaders
4. Historical growth of public relations and its development in Japan
5. Standing out in the globalized crowd : brands, reputation, and public relations
6. Crisis management through the eyes of public relations
7. Strategic public relations and the PR life-cycle model
8. Media relations training : successful executive's competitive career advantage
9. Evaluating and measuring public relations activities
10. Essential changes in corporate communication in a digital age
11. Being ethical and successful : development of the self-correction model.

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